Solving business challenges in 24 hoursSpark24
Spark24
Proudly hosted at our Center of Excellence, Bengaluru
What is Spark24?
Spark24 brings the industry together to innovate, learn and solve business challenges. As the most collaborative competition in the programmatic industry, Spark24 isn’t your average global event. It’s a chance for everyone to:
- Solve business challenges in 24 hours
- Attend future-facing thought leadership sessions
- Get to know our tech and data partners
You name it, this year’s Spark24 had it
You name it, this year’s Spark24 had it
With everyone gathered at our Center of Excellence, the event kicked off in style.
Traditional opening ceremony? Check. Thought-provoking conference sessions. You bet.
After two inspiring conference sessions, the second day of our event saw the start of the 24-hour hackathon.
14 teams powered up and put their game faces on.
Sparks were flying as the hackathon came to a close.
After 24 hours of relentless innovation and close collaboration, the teams were ready to celebrate. But not before the judges announced the winner…
Together, we’re shaping the future of programmatic - and making it better
Together, we’re shaping the future of programmatic - and making it better
The conference
Our clients, our tech and data partners, MiQ teams and journalists all meet at our Center of Excellence. At the conference, together, we discuss the future of programmatic. With plenty of sessions on offer, there are lots of valuable insights to take away.
The 24-hour hack
At the hack, teams from all around the world create winning solutions. Each team joins a squad of MiQ data scientists, analysts, and developers who all use our technology to solve our clients’ biggest business challenges - all in just 24 hours.
Where our technology meets industry expertise
Wondering how impactful solutions can be created in 24 hours? It’s thanks to our technology.
Our tech propels our people - and our solutions. It allows us to connect an entire ecosystem of programmatic data and media in an agnostic way, making us flexible, agile and quick to respond.
Built by our award-winning teams who use cutting-edge AI and data science techniques, our tech is powered by award-winning machine learning that crunches over 2.6 petabytes of data daily from over 170 different data feeds. This powers over 500 custom analytics setups and nearly 10,000 campaign optimizations every single week.
Armed with our tech and the teams’ expertise, we can solve complex challenges and create incredible outcomes in just 24 hours.
