Explore our blog for latest insights

News, views and smart thinking for marketers who want to know how programmatic advertising is changing and how it can be done better.

MiQ
Feb 132025

INDUSTRY WISDOM

The 3 biggest takeaways from MiQ’s latest Advanced TV report

The 3 biggest takeaways from MiQ’s latest Advanced TV reportread more
MiQ
Feb 42025

INDUSTRY WISDOM

How RFK Jr.’s HHS leadership and policies may impact pharma marketing

How RFK Jr.’s HHS leadership and policies may impact pharma marketingread more
MiQ
Jan 212025

INDUSTRY WISDOM

Navigating a potential post-TikTok world: a guide for advertisers

Navigating a potential post-TikTok world: a guide for advertisersread more
MiQ
Dec 172024

LIFE AT MiQ

Spark24: our first carbon neutral event

Spark24: our first carbon neutral eventread more
MiQ
Nov 72024

INDUSTRY WISDOM

MiQ and BirdDog partner with Amazon to revolutionize streaming TV advertising

MiQ and BirdDog partner with Amazon to revolutionize streaming TV advertisingread more
MiQ
Nov 62024

INDUSTRY WISDOM

Navigating CTV Supply Path Optimization: unlocking efficiency and transparency

Navigating CTV Supply Path Optimization: unlocking efficiency and transparencyread more
MiQ
Oct 252024

LIFE AT MiQ

A snapshot of this year’s Spark24

A snapshot of this year’s Spark24read more
MiQ
Sep 192024

INDUSTRY WISDOM

Boost your political TV advertising ROI with viewership insights

Boost your political TV advertising ROI with viewership insightsread more
MiQ
Aug 292024

INDUSTRY WISDOM

Eli Lilly shakes up the market with its Direct-to-Consumer strategy

Eli Lilly shakes up the market with its Direct-to-Consumer strategyread more
Tech Blog

We’re talking tech

Get the inside scoop on what topics our people are passionate about in the programmatic industry. You can learn what skills, technologies and processes we use at MiQ that go into delivering high performance programmatic campaigns.

medium

Programmatic advertising 101: the process, tech and people

Sakthi, director of architecture at MiQ, goes back to basics for this complete introduction to programmatic advertising where he explains the who, what and why.

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Inclusive targeting in programmatic advertising

With companies focusing on diversity, equality and inclusion, Allan from MiQ's data science team reveals how and why advertising should form part of DE&I strategies.

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Case study: MiQ Builds Cookieless Identity Graph Solution on AWS

AWS is key to MiQ's Identity Spine. Learn how it enables us to process data efficiently for our cookieless solutions in this case study, written in partnership with AWS.

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