Solving business challenges in 24 hours

Spark24

Date - 16th - 20th September 2024
MiQ’s Center of Excellence, Bengaluru, India

Spark24 brings the industry together to innovate, learn, and solve business challenges.

As the most collaborative competition in the programmatic industry, Spark24 isn’t your average global event. It’s a chance for everyone to:   

  • Solve business challenges in 24 hours
  • Attend future-facing thought leadership sessions
  • Get to know our tech and data partners 

Together, we’re shaping the future of programmatic - and making it better

The conference

Our clients, our tech and data partners, MiQ teams and journalists all meet at our Center of Excellence. At the conference, together, we discuss the future of programmatic. With plenty of sessions on offer, there are lots of valuable insights to take away.

The 24-hour hack

At the hack, teams from all around the world create winning solutions. Each team joins a squad of MiQ data scientists, analysts, and developers who all use our technology to solve our clients’ biggest business challenges - all in just 24 hours.

Where our technology meets industry expertise

Wondering how impactful solutions can be created in 24 hours? It’s thanks to our technology.

Our tech propels our people - and our solutions. It allows us to connect an entire ecosystem of programmatic data and media in an agnostic way, making us flexible, agile and quick to respond.

Built by our award-winning teams who use cutting-edge AI and data science techniques, our tech is powered by award-winning machine learning that crunches over 2.6 petabytes of data daily from over 170 different data feeds. This powers over 500 custom analytics setups and nearly 10,000 campaign optimizations every single week. 

Armed with our tech and the teams’ expertise, we can solve complex challenges and create incredible outcomes in just 24 hours.

Previous

Hack Success

The origins of TV Intelligence were born at Spark24 in 2019. MiQ’s TV Intelligence is the industry’s only platform that looks holistically at TV, streaming and YouTube. Powered by the world’s largest and most diverse TV data footprint, we crunch 6.4 trillion consumption signals.