Sustainability
advertising

If the internet was a country it would be the third biggest polluter in the world. We can help you cut down your carbon footprint, without sacrificing your campaign performance.

We're working toward a future where advertisers can actually reduce the impact of their creatives, steer money towards publishers who are responsible and who optimize their sites. We look forward to leading these efforts industry-wide and making this a reality for all.

John Goulding,
Global chief strategy officer for MiQ

What does good look like?

Programmatic advertising allows us to connect the right audience with the right message, at the right time, but with every action, a few grams of carbon dioxide are emitted from the energy needed to run devices, connect data, and power servers. We’ve set off on a mission to understand how to minimize these emissions by standardizing measurement. In this short ebook, you’ll learn:

What makes media sustainable
Terms you need to know about the sustainable
ad world
What’s measured, benchmarks, Green Scores,
and more
How to improve sustainability now

Get started by understanding your brand’s Green Score

To help brands and their agencies get started with reducing Scope 3 emissions, we built a tool that can help. Your Green Score will tell you what your programmatic advertising campaign emissions look like compared to industry and vertical benchmarks, so you can start to understand your environmental impact and how to run more sustainable advertising. If you’d like to get a Green Score for your next campaign, reach out to your MiQ representative or contact us.