Hospitality leader boosts direct bookings with MiQ's Cookieless Solutions
Omni Hotels & Resorts is a premier hospitality leader with over 50 unique properties across North America.
To drive bookings through tailored engagement amidst evolving privacy norms, Omni Hotels & Resorts looked to securely leverage its customer data using the latest technology from LiveRamp, and Display & Video 360 in collaboration with PMG.
Here’s how we did it.
Hospitality leader boosts direct bookings with MiQ's Cookieless Solutions
Omni Hotels & Resorts is a premier hospitality leader with over 50 unique properties across North America.
To drive bookings through tailored engagement amidst evolving privacy norms, Omni Hotels & Resorts looked to securely leverage its customer data using the latest technology from LiveRamp, and Display & Video 360 in collaboration with PMG.
Here’s how we did it.
Omni Hotels & Resorts looked to use its rich first-party data to continue engaging with customers in a personalized, privacy-first manner. The brand sought to:
- Enhance direct booking rates while maintaining customer privacy
- Shift away from traditional cookie-based advertising methods
MiQ facilitated a secure and private way to leverage Omni Hotels & Resorts’ first-party data for targeted advertising with Display & Video 360's Publisher Advertiser Identity Reconciliation (PAIR) and LiveRamp's Authenticated Traffic Solution.
- LiveRamp’s Authenticated Traffic Solution was used to encrypt and connect customer and publisher data - a prerequisite for using PAIR
- PAIR enabled MiQ to reach customers via DV360 using targeted advertising without sharing sensitive identifiers
- Through this approach, MiQ enhanced ad relevance and effectiveness, ensuring that Omni Hotels & Resorts’ messaging resonated with the intended audience without compromising privacy
The collaboration between Omni Hotels & Resorts, PMG, MiQ, and our partners resulted in a significant improvement in campaign performance and customer engagement:
- 4x increase in conversion rates compared to traditional cookie-based targeting methods in DV360. Conversions were measured as users visiting the Omni Hotels and Resorts website after ad exposure.
- Successful delivery of targeted advertising campaigns using first-party data in a privacy-compliant manner
Read more here.
Omni Hotels and Resorts possess a wealth of robust first-party data, coupled with an unwavering commitment to privacy-first practices. This commitment drove our enthusiastic collaboration for a groundbreaking campaign, working with PMG and MiQ to leverage the latest advancements in cookieless solutions from Google’s Display & Video 360 and LiveRamp. This privacy-first approach ensures a fully personalized experience without compromising sensitive identifiers. We are committed to pioneering more opportunities in the cookieless future across both open and closed web environments.
