Navigating the cookieless future isn’t about surviving, it’s about thriving. While third-party cookies fade, MiQ continues to deliver impressive cookieless reach and scale for advertisers, with the support of partners like Experian.
The challenge: A world beyond cookies
The cookieless landscape is vast and evolving, brimming with 65+ ID solutions and even more data vendors. Choosing the right ones can feel overwhelming. How do you maximize scale and targeting accuracy without getting lost in the maze?
MiQ Identity Spine: Your unified answer
At MiQ, we champion “partner agnosticism,” curating the best global innovations for our clients without vendor lock-in. Our powerful MiQ Identity Spine is a multi-ID audience graph built on this approach. Connecting over 60 cookieless data feeds and 25 ID solutions gives our clients access to the best attributes of each solution, whilst minimizing overreliance on any single partner and ensuring adaptability in light of evolving regulation.
Strengthening the Spine: Introducing Experian
Building MiQ’s Identity Spine around the best data partners we could find led us to Experian – a recognised expert in online and offline identity, offering futureproofed identity resolution through mapping cookieless signals to households and individuals. Through feeding Experian’s Graph on cross-device ownership and cross-channel behavior into our Identity Spine, our traders and analysts have been able to share unique benefits with clients:
- Unified audience view: Exploring target segments across devices and channels, not fragmented cookie crumbs
- Unmatched scale: Expanding reach of seed audiences by matching first-party data to multiple cookieless IDs
- Accurate measurement: Achieving reliable cross-device ID resolution for precise reporting and improved campaign efficiency
"Experian’s Graph has bolstered our already comprehensive, multi-ID Identity Spine with incredible data on cross-device ownership and cross-channel behavior. Experian supports MiQ’s success in minimizing cookie reliance through unrivaled coverage, privacy-safe practices, and global reach, all qualities mirrored in our Identity Spine.”
Experian’s impact: Measurable gains
We’ve seen impressive results since integrating Experian’s digital IDs into our Identity Spine:
- With 6.5 additional devices per matched IP address, we’re accessing more individuals on more devices – cross-device reach has increased by 51% on average!
- Experian has also boosted our reach across cookieless IDs by an average of 64%, helping us unlock hidden audiences beyond traditional cookie-based targeting.
Don’t just adapt to the cookieless era, dominate it.
Work with leading partners like Experian without losing out on other valuable data partnerships by choosing MiQ’s partner agnostic approach.
Contact us today to learn more about how our cookieless solutions can help you.
