MiQ
COMMERCE
MiQ
COMMERCE
Connecting brand to demand
MiQ Commerce empowers advertisers to measure the impact of their brand campaigns on actual sales. With the industry’s richest shopper and media insights coupled with omnichannel activation, brands can engage shoppers where they watch, browse, and buy – to drive incremental brand growth.
Know exactly how your brand campaigns are impacting sales
MiQ Commerce integrates NielsenIQ’s (NIQ) modelled retail sales data with MiQ’s proprietary suite of shopper insights and omnichannel programmatic expertise. With precise local market point-of-sale modelled data, brands can connect their online media activations with comprehensive sales lift measurement.
What you get:
- Holistic insights giving brands a comprehensive view of brand and competitor purchase behaviour across the country
- Custom shopper audience segments so you can tailor your ads to audiences based on how recently they’ve purchased, how often they buy, and how much they spend
- Access to comprehensive point-of-sale modelled data down to the forward sortation area (FSA) for sales lift measurement
Data-driven competitor conquesting
Our first-to-market MiQ Commerce Intelligence tool offers the most diverse view of competitor market data combined with product purchase data, representing over 90% of unified retail sales in Canada.
Get insights on Day Zero before spending a dime:
- Brand and competitor Share of Voice and Share of Market
- Brand and competitor advertising and sales trends
- Brand and competitor customer profiles and purchase preferences
Capture the full customer journey
Engage your custom audiences across multiple channels - CTV, OLV, YouTube, Display and Social. Our true omnichannel approach allows you to tell a continuous story and measure the effectiveness of upper-funnel brand strategies, such as CTV, in conjunction with lower-funnel performance tactics, to drive optimal results.
Our dedicated MiQ Create team can bring your campaign to life with innovative, attention-grabbing and performance-driving creatives for every channel - from high-impact shoppable ad units to dynamic location-based features that drive customers into stores.
Connect with your most valuable customers
MiQ Commerce helps you target customer segments using custom Shopper Audience profiling. Based on how recently they’ve purchased, how often they buy, and how much they spend, you can tailor your ads to reach customers when they are most likely to engage. Plus, you can factor in their interactions with competitor brands to refine your targeting.
CORE CUSTOMERS
Re-engage core customers with deals and new product releases to remain top of mind.
RETURNING CUSTOMERS
Increase spends of returning customers by product recommendations based on past purchases.
NEW CUSTOMERS
Retarget potential new customers with additional product variations for further brand promotion.
COMPETITOR CUSTOMERS
Conquest your competitor's slipping audience as an opportunity to gain market share.
Actionable insights to fuel your next campaign
We don’t just aim for outstanding results; we provide comprehensive cross-channel attribution reporting that ties together your online and offline activations and how they impact product sales. By partnering with MiQ, you will gain future-forward insights that will inform and enhance your next campaign, ensuring continuous improvement and success.
Get actionable insights into:
- Top performing Markets: Identify where your brand loyalists are concentrated
- Opportunity Areas: Identify where your untapped audiences are concentrated
- New Customer Profiles: Understand the preferences and behaviours of new customers
- Competitor Audiences: Understand how your audiences overlap with competitors’ across markets
- Competitor Visitation: Identify where your competitors are capturing footfall to inform your conquesting strategy
- Competitor Sales: Compare competitor sales trends to unlock conquesting opportunities
How does it all come together?
Want to learn how a snack brand saw a 30% boost in cross-retailer sales lift using MiQ Commerce? Fill out the form for a link to our exclusive case study.
Boosting market share for a challenger snack brand with MiQ Commerce
A challenger snack brand was looking to capture new customers and boost sales during the holiday season. However, the brand was not active in digital media and faced strong legacy competitors with high brand recognition.
MiQ was able to offer them pre-campaign competitor insights and sales lift measurement that connects the impact of their upper-funnel brand media to lower-funnel in-store sales.
We were not only able to deliver a 30% YoY increase to both sales and units sold, but also show successful competitor conquesting results and capture market share.
Fill out the form for a link to our exclusive case study