The recession marketing reboot

Whether it is economic uncertainty, market fluctuations, or a bonafide recession, marketers know their budget is the first thing on the chopping block when times get challenging. 

But, is that the smartest strategy? Brands that continue marketing strategically during times of economic uncertainty drive significant gains in brand awareness, customer loyalty, and most important, sales.

It’s time to reboot recession marketing. In this ebook you’ll discover how:  

• Recessions impact consumer segments differently, insights marketers can use to tailor their targeting and messaging strategies
• Marketing during a recession can increase brand awareness, loyalty, and sales
• The right media strategy can ensure your desired outcomes are met and prove ROI, even during economic uncertainty