MiQ
ADVANCED TV
MiQ
ADVANCED TV
TV is now more than just TV - and there are more opportunities to reach your best audience than ever. Use data from TV exposure to build audiences, manage reach and frequency, and activate in whatever channels you need to drive the results you’re looking for.
Advanced TV in action
The world’s largest and most diverse TV data footprint, fueling the industry’s most powerful TV Intelligence.
TV is more than TV
With MiQ Advanced TV, you can use data from TV exposure to build audiences, manage reach and frequency across devices, and activate in whatever channels are going to drive the outcomes you’re looking for.
- The world’s largest most diverse TV data footprint globally, powered by 6.4 trillion video consumption signals from 11 different partners, and a panel of 90M households across five major markets.
- The world’s most powerful TV Intelligence tool - the industry’s only complete view of audience, campaign and competitor intelligence across linear, streaming and YouTube.
- The broadest access to CTV supply, with agnostic DSP partnerships across 7 top TV buying platforms.
- Award-winning AI-powered Performance Engine, delivering optimum reach and frequency to drive third-party verified marketing outcomes. Powered by 60+ AI models to drive greater efficiency, control & engagement.
- Cutting-edge, flexible TV creative solutions to increase recall, engagement and brand affinity.
Advanced TV
Capabilities
Our Advanced TV solution has all the capabilities you need to deliver high-performance campaigns. Find out more about our capabilities below.
Connected TV
Wherever your best audience is, reach them with our omnichannel Connected TV approach. Enjoy flexibility across CTV, linear and digital.
YouTube
Create a holistic approach to TV with the industry's most advanced YouTube solution that ensures expert reach and efficiency.
TV Intelligence
The world's largest and most diverse TV data footprint. Activate your winning mode on every campaign with the only tool of its kind.
Campaign, consumer and behavioral insights
Turn all your campaigns into winners. Learn more about your best audience with all the behavioral and consumer insights you need.
Reach and frequency measurement
Get the most from the fragmented TV landscape with reach and frequency measurement, and target your best audience in the most efficient way.
Creative solutions
Turn heads with your campaigns, wherever they are. Get quality results from quality creative that's bound to catch your audience's eye.
TV retargeting
TV has never been more connected. Use your TV insights to target your audience across their other devices to drive results.
Going from average to winning
How marketers can activate their winning mode with Connected TV insights?
234 million people in the US are already watching Connected TV (CTV). In the UK, video impression share has soared by 18.7%, while 78% of Australians are streaming content.
If these figures sound impressive, that’s because they are. And with so many more ways to connect to your best audience with CTV, it’s more important than ever to deliver campaigns that win.
Our new Advanced TV reports cover insights from the US, the UK, and Australia. Inside, you’ll discover:
- The latest CTV trends in your market.
- How to maximize success and efficiency in your campaigns.
- 5 reasons why we’re the leaders in Advanced TV.
Bridging the gap between TV and digital
Book an MiQ Unlocked session and have our experts come to your office to bring you up to speed on the latest trends in our industry.
TV advertising in 2024 is significantly more complex than the TV buying of the past – with exponentially more supply, targeting, and measurement options. In this session, we cover the ways smart television data lets marketers make the most of their TV investments, allowing them to connect digital and TV to drive the best outcomes for their brands.
OTHER SOLUTIONS
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OTHER SOLUTIONS
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