Consumer Insights
Maximising your YouTube campaign ROI with smarter data strategies.
There are massive opportunities for doing better marketing on YouTube. Its massive reach, combined with other market-leading data sets including Automatic Content Recognition (ACR) data, channel and video lever data from the YouTube API, and more, means your YouTube campaigns can generate incredible ROI – when done right. But how can you get the most out of your YouTube spend and bridge the gap between traditional linear TV and display advertising?
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