LG drives engagement and store visits with MiQ’s chatbot solution
MiQ helped LG electronics India target & engage affluent audiences, track store visits and drive full-funnel impact with our bespoke Whatsapp chatbot solution.
LG drives engagement and store visits with MiQ’s chatbot solution
MiQ helped LG electronics India target & engage affluent audiences, track store visits and drive full-funnel impact with our bespoke Whatsapp chatbot solution.
LG wanted to target affluent audiences for its premium TV range, advance them down the funnel by engaging them on Whatsapp and driving them to LG stores.
MiQ crafted an audience targeting strategy on programmatic channels that took the audience directly to LG’s WhatsApp account, and built a chatbot to personalize the user experience to drive engagement. We tracked the user journey, monitored their intent to visit LG stores and buy the range of products online.
We also did an extensive analysis on audience behavior of targeted audiences that gave LG insights on their potential customer’s online preferences.
- 20M unique reach in less than 30 days
- 11% of targeted users traffic engaged with LG on Whatsapp chatbot
- 60% of store visits happened within 2 days of seeing MIQ ads
- The campaign drove maximum sales for LG Chennai store
Our WhatsApp chatbot solution yielded rich insights about our audiences, which enabled a better understanding of our consumer’s behavior in their buying journey across online and offline retail channels. We discovered that over 45% of our audience wants a demo before buying, and we were able to drive to nearby stores and better guide them in their purchase decisions.
Protyush Hazarika, AGM, Home Entertainment
We partnered with MiQ to build a chatbot solution that helped us achieve brand engagement on mobile and measure the impact on sales by tracking store visits and targeting affluent audiences for our TV range. We built the chatbot to engage users in their buying journey and provide a personalized experience. We were able to reach 20 million people in less than a month, and 60% of store visits happened within 2 days of seeing our ads.
Aamir Hassan Marketing Head, Home Entertainment, LG India
