Powerful intelligence platform enables UK advertisers to optimise reach, frequency, and performance across linear TV, connected TV and YouTube
LONDON — April 9, 2024 — MiQ, a leading programmatic media partner, today announced the UK launch of its TV Intelligence platform, a revolutionary solution set to supercharge the UK's TV advertising industry. Unique to the market, the platform provides marketers and agencies with a complete view of audience, campaign and competitor intelligence across linear TV, connected TV (CTV), and YouTube in one place, enabling them to solve for fragmentation and maximise value from their video investments.
TV Intelligence is the industry’s most robust cross-channel intelligence platform, combining the power of big data from CTVs with trusted national TV currency data for a comprehensive view of the market. It brings together viewership and audience data from nine diverse data sources to allow marketers and agencies to optimise reach, manage frequency and power stronger performance outcomes across linear TV, CTV and YouTube.
MiQ analyses over two billion TV viewership and content signals from a deterministic network of more than one million TV sets across the UK. It enriches this data with insights from consumer, behavioural and purchase patterns derived from its Connected Audiences product to reach over 90% of the UK population.
“TV Intelligence is a game-changer for UK agencies and marketers,” said Freddie Turner, Managing Director, MiQ UK. “We’ve listened to our clients’ challenges around fragmentation and have invested heavily in building a turnkey solution for advertisers looking to complement their linear TV with connected TV and YouTube. Not only are we solving a major business challenge for our clients, we’re creating limitless opportunities to drive incremental reach and better performance in an increasingly challenging marketplace.”
MiQ’s clients are already realising the benefits of this platform as well. Patrick Affleck, CEO, Havas Media Network UK & Ireland added, “MiQ’s TV Intelligence is a great example of how to connect various parts of the TV industry together to help combat fragmentation as new channels emerge and audience consumption behaviours evolve. Havas is excited to be at the forefront of the changing TV ecosystem, working with key partners like MiQ to make effective and positive steps towards a unified TV solution for our clients.”
In tandem with rollouts to the U.S., Canada, and Australia – this expansion marks a significant milestone in MiQ's mission to become the largest managed service provider of Advanced TV worldwide, building upon its success in establishing the world's largest and most diverse TV data footprint.
“MiQ TV Intelligence is the only global analytics platform that gives marketers a complete view of their investment across streaming, linear, and YouTube,” said Gurman Hundal, Global CEO and co-founder, MiQ. “We're excited to expand these capabilities across key markets, provide actionable insights that give marketers the confidence to run efficient campaigns across all forms of premium video, power stronger performance outcomes from a single platform, and further cement our position as the premier partner for Advanced TV."
TV Intelligence is solving critical pain points for brands and advertisers by:
- Consolidating planning insights across linear TV, CTV and YouTube: TV Intelligence gives hands-on-keyboard access to rich, connected linear, and streaming TV viewership insights powered by the largest, most diversified TV data footprint.
- Providing competitive cut through: Clients can compare TV plans across linear, streaming and YouTube against top competitors and build strategies that increase their share of voice.
- Demystifying TV audience reach: Uncover under-exposed linear TV households and extend reach on connected TV and YouTube, as well as adjust frequency to achieve balance and deliver CTV ads to hard-to-reach light linear TV viewers.
- Showcasing day-zero intelligence: Powerful pre-campaign recommendations allow marketers to see what’s going to work for their audiences before their campaign even begins.
For more information about MiQ's TV Intelligence solution, visit: https://www.wearemiq.com/media-solutions/tv-intelligence.
About MiQ
We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places.
Headquartered in London, MiQ operates globally from 18 offices located across North America, Europe, and APAC. Our company has been recognized numerous times for our stellar contributions both internally and externally including for Ad Age’s 2023 Best Places to Work Award, 2022 Inc. Programmatic Power Players list, and AdExchanger’s Programmatic Power Players list in 2022, 2021, and 2020.
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