Analytics
solutions
Analytics
solutions
Making the most of your data
Data is incredibly valuable, but it can be tricky to make the most of it. That’s where our innovative technology comes in. Our tech makes it easy to connect the dots between your CRM, campaign and market data, so our teams can create custom analytics solutions that work for you. This means you’ll be able to better reach, understand and influence your audience, with more impact than ever before.
Data and analytics is in our DnA
We’re experts at all things data and analytics. Every single day, we access over 170 unique feeds and crunch over 2.6 petabytes of data. (That’s the same as 520 million Whatsapp messages!) With the most complete programmatic data access and a team of over 300 award-winning data scientists and analysts, data and analytics really is in our ‘DnA’.
Our cutting-edge techniques mean we can build custom measurement frameworks and bidding algorithms, and help you get to know your audience. And because innovation is part of our day-to-day, we’re leading the way when it comes to cookieless and clean room analytics. We also make things easier for you. You’ll have access to Intelligence Hub, where you can quickly see all the data, insights and decisions powering your campaigns.
Custom Solutions
with custom
results
You won’t find any off-the-shelf analytics solutions at MiQ. Everything is tailored to your brand, your challenges and your ambitions. Discover more about our solutions, and see a few examples.
Custom Solutions
with custom
results
You won’t find any off-the-shelf analytics solutions at MiQ. Everything is tailored to your brand, your challenges and your ambitions. Discover more about our solutions, and see a few examples.
Armed with all your valuable data, we can segment and reach the right audiences. With a custom classification model, we can predict when a user is more likely to convert based on their behavior on your website. We can then increase our bid to reach them with your ads, all before they even know it themselves. It’s clever stuff.
Discover how we predicted success for a major global retailer
Want to know exactly what your audience watch? No problem. Using rich viewership data connected to your first-party audience, we’ll tell you more about the show, the channel and the devices your audience use and create a custom targeting strategy.
See how Advanced TV analytics helped to boost Subway’s incremental audience reach
When you know what makes your audience tick, you can make sure you’re ticking the right box. We can use data to get under the hood of your brand audience, so you’ll know the what, plus the how and why. And we can activate data-driven creative so you can influence the right customers, in the right way, and generate the kind of customer loyalty that lasts a lifetime.
Find out how we helped a large e-commerce platform re-engage lapsed users with DCO
We can help you tap into location, temporal and macro data. In plain English? We’ll influence your customers with timely content that’s tailored to where they are or what they care about. For example, we can use custom moment data to create a variable bidding strategy, letting us predict the people, times and places that are most likely to drive sales. It’s a winning solution.
See how we used stock data to drive more website conversions for CMC markets
