Partnership enhances access to Advanced TV solutions for MiQ’s customers using new ultra-premium inventory.
SINGAPORE – June 25, 2024 – MiQ, a programmatic media partner to brands and agencies, today announced a partnership agreement in Singapore with Hoppr, a connected TV (CTV) platform delivering ultra-premium inventory with a first-in-market guaranteed view. MiQ is Hoppr’s preferred managed service activation partner in Singapore.
Global programmatic media partner MiQ is on a mission to develop the most comprehensive Advanced TV (ATV) solution in the market. As part of its efforts, the company now has the world’s largest and most diverse TV data footprint, fuelling the industry’s most powerful TV intelligence. MiQ’s mission has further progressed in APAC with this new partnership. Hoppr’s patented platform uses audience behaviour and insights to deliver a guaranteed view of an advert on the largest screen in the home.
Together, Hoppr and MiQ will deliver solutions that are designed to solve one of the TV industry’s biggest challenges to date: fragmentation leading to a reduction in advertising reach across audience viewing. To enable brands to target the audience they want to reach, MiQ and Hoppr will allow advertisers to plan the audience and buy inventory that will deliver a guaranteed watch of their ad. The level of precision achieved ensures that advertising messages are delivered to the most relevant household audiences, maximising the impact and effectiveness of each campaign. Both parties are assessing opportunities to expand their partnership to include the future launch of enhanced Advanced TV capabilities for Singapore across linear, streaming and YouTube.
James Parker, SEA Managing Director at MiQ, said, “This partnership is an exciting step forward in bringing powerful Advanced TV advertising solutions to the APAC market. MiQ and Hoppr have a shared vision of Advanced TV - one of data driven video convergence across linear and streaming, that brings together the reach of TV with the targeting and performance of programmatic."
“The combination of MiQ’s managed service CTV and programmatic trading expertise and Hoppr’s unique platform will bring Advanced TV to life. We can deliver a guaranteed view of an advert that will be consumed by an audience in its entirety”, commented Joe Prusz, CEO of Hoppr. “We help advertisers access the hard-to-reach audience who aren’t watching linear TV. We share MiQ’s view of the future of Advanced TV advertising and know that advertisers need a new way for their message to cut through to the consumer. This is only possible with Hoppr’s guaranteed view.”
Both MiQ and Hoppr have a shared vision in this age of Advanced TV, where data-driven video converges across linear and digital. This partnership follows MiQ’s recent global expansion of
TV Intelligence to the UK and Australia, reiterating MiQ’s commitment to better the future of TV consumption and audience engagement.
-ENDS-
Media contact:
MiQ Rochelle Burbury, Third Avenue Consulting rochelle@thirdavenue.com.au
Hoppr Lorna Cobbett +44 7771 344 781 lorna@wearebluejohn.com
About MiQ
We’re MiQ, a leading programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. To learn more about MiQ, please visit wearemiq.com.
About Hoppr
We’re Hoppr and our CTV platform uses a patented overlay technology that offers a unique way for advertisers to engage households on the largest screen in the house. Using behavioural data driven research, combined with new ultra-premium inventory, we curate an audience that is - for the first time ever - guaranteed to view a brand’s advert on TV. We have the connected solution for a disconnected TV audience that delivers engagement and attention. Our CTV platform can be used to deliver true hero storytelling moments and provide new advertising revenue opportunities for all. Hoppr has a global team operating across North America, Europe and APAC. www.hopprtv.com
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