Performance, re-programmed for people

Preparing for the future is out, shaping it is in. And that’s what this ebook series is all about. We’ll help you shape the future of your brand by reprogramming performance for people.

In this first ebook of the series, we look at Sustainable Advertising. Programmatic allows us to connect the right audience with the right message, at the right time, but with every action, a few grams of carbon dioxide are emitted from the energy needed to run devices, connect data, and power servers. We’ve set off on a mission to understand how to minimize these emissions by standardizing measurement.  In this short ebook, you’ll learn:

• What makes media sustainable 
• Terms you need to know about the sustainable ad world
• What’s measured, benchmarks, Green Scores, and more
• How to improve sustainability now