MiQ enters Latin America market, bringing advanced programmatic solutions to region's $24B digital ad ecosystem
Eric Tourtel named CEO of MiQ LatAm, bringing 25+ years of media expertise and proven regional success to unlock programmatic potential across critical market
MIAMI, Florida – March 4, 2025 – Global programmatic media partner MiQ today announced its entry into Latin America's rapidly growing digital advertising ecosystem. With initial operations launching in Brazil, Mexico, and Colombia, MiQ will directly address the region's most pressing digital advertising needs. Seasoned advertising executive Eric Tourtel, who previously established Teads Latin America, will lead the expansion as newly appointed CEO of MiQ LatAm.
Latin America represents a significant opportunity for advanced programmatic capabilities, with the digital advertising market valued at $24 billion and projected to reach $34 billion by 2028, according to eMarketer. Despite its potential, the region often remains underserved—challenged by market fragmentation, inconsistent cross-border solutions, and often overlooked by major tech providers. MiQ will bridge these gaps with its proprietary technology powered by its incredible talent, including holistic solutions that span Advanced TV, YouTube, creative, and performance. Each allows advertisers to reach target audiences at the right time, on the right channels, and without waste.
“Latin America presents immense opportunities for digital advertisers, from the surge in CTV adoption to the growth of retail media networks, omnichannel strategies, and more,” said Richard Dunmall, Global President at MiQ. "But programmatic is also at an inflection point here, and the market needs a partner that can successfully deliver across borders with consistent quality and results. We're excited at the opportunities that launching into this new market will bring for MiQ as we continue our global expansion, and Eric's proven ability to build and scale successful digital businesses in the region makes him the ideal expert in leading the charge."
As the former President of Teads Latin America, Tourtel led the company’s expansion across key markets, including establishing Teads as the region's top video ad marketplace. Prior to that, Tourtel held leadership roles at AOL Advertising and El Mundo, helping to grow and innovate across global markets. Most recently, he served as President of Latin America for Canela Media, where he led the roll out of the Latin American arm for the company. His deep understanding of the market's needs and potential will be instrumental as MiQ establishes itself as the power behind better programmatic performance across Latin America.
“I couldn’t be more excited to join MiQ at such a pivotal time,” said Eric Tourtel, CEO of MiQ Latin America. “The demand for high-performance, data-driven digital advertising solutions in Latin America is skyrocketing, but too many brands are struggling with inefficient programmatic strategies. MiQ’s best-in-class technology, unique agnosticism, and talented team uniquely position us to solve these challenges head on and help advertisers realize the full potential of their digital investments. My goal is to establish MiQ as the undisputed leader in programmatic technology and excellence across this region and we’re already off to the races in realizing this path forward.”
MiQ’s expansion into Latin America marks another key milestone in the company’s global growth strategy, building on its success across North America, Europe, and APAC. As MiQ deepens its presence in Latin America, the company remains committed to fostering innovation, driving measurable outcomes, and elevating programmatic standards in the region and across the world. With a strong foundation of expertise, unmatched tech solutions, and a client-first mindset, MiQ is poised to help brands and agencies unlock new opportunities and achieve greater success in an evolving digital landscape.
About MiQ
We’re not your average programmatic media partner, and it's because excellence is in our DNA. Since 2010, our agnostic approach has leveraged the best buying platforms, ad inventory, and audience intelligence in the world, ensuring we deliver first-class service and unmatched performance on brand and agency ad campaigns. Our technology puts sophisticated AI in the hands of our industry experts to make unbiased decisions that never compromise on reach, ROI, quality, or insight. With the largest footprint of TV data and solutions across all channels and verticals, we’re leading the programmatic industry, and making it better.
Headquartered in London, MiQ operates globally from 21 offices located across North America, Europe, APAC, and Latin America. Our company has been recognized numerous times for our stellar contributions both internally and externally, including Insider’s 2023 Hottest AdTech Company list, Ad Age’s 2023 Best Places to Work Award, 2022 Inc. Power Partners list, and AdExchanger’s Programmatic Power Players 2024 and every year since its inception in 2020.
