Our
technology
Our
technology
Powered by MiQ tech, the outcomes you'll achieve are far from average. Only the best of the best will do, so you'll reach more of your audience, increase your ROI and see better campaign performance.
Connecting an entire ecosystem of programmatic data and media in an agnostic way, our tech makes us flexible, agile and quick to respond to industry developments.
Built by award-winning teams with cutting-edge AI and data science techniques, your campaigns are backed by more data and intelligence and activated in more places.
Next level campaign performance
MiQ's Performance Engine powers your campaigns by removing complexity and bias and giving you smarter campaign set up, more intelligent optimization strategies, as well as providing the custom bidding algorithms needed to hit your precise KPI. And you can easily see what's working with transparent diagnostics and health metrics.
Powered by award-winning machine learning that crunches over 2.6 petabytes of data daily from over 170 different data feeds, to power over 500 custom analytics set ups, and nearly 10,000 campaign optimizations every single week. With MiQ, you’ll achieve great performance and tailored outcomes that matter to you.
Future-proof your campaigns
MiQ's proprietary Identity Spine is a multi-ID, cookieless, audience graph that realizes your first-party data value and closes the loop on measurement outcomes across devices.
Most programmatic partners use 1 or 2 identifiers, with us, you’ll connect to over 20 from 8 different industry-integrated partners. This increases your audience reach by up to 70% and connects easily to any DSP. And with authenticated identifiers, contextual data, geo cohorts and clean room analytics, you’ll get maximized addressability, unified audience profiles and cross-channel insights.
Programmatic performance at your fingertips
Visualize campaign insights from over 280 different data feeds and make the most of our powerful AI and data science features, with MiQ’s Intelligence Hub.
Achieve quicker success with day-zero insights that lead to smarter campaign set up, analyze the supply and channel insights our bid recommender uses for optimization, and see the reporting insights that fuel our custom bidding algorithms.
With just the click of a button, our Performance Engine will give you everything you need to drive your entire media strategy.
Intelligence Hub has everything we need to drive better campaign performance under one roof in a really easy-to-use dashboard. MiQ’s unique approach to connecting vast amounts of diverse data with sophisticated data science and technology is second to none, and having this planning power in our own hands via Hub is a big element in driving student interest and enrollments for our clients.
Lora Polich Director of Awareness Marketing
Drive better outcomes from your programmatic advertising in the evolved world of TV - whether you’re looking for mass reach, measurable actions, or both.
For full service campaigns including data analytics, creative build, and trading insights driving towards CPM or dCPM outcomes.
Scale your brand awareness campaigns to make a lasting impression with your audience, across premium supply on all the programmatic channels you need.
Access all the data and inventory partnerships you need to understand all the interconnected moments in a consumer’s day, and reach them in all the right ways.
