MiQ Canada is ready to accelerate growth through strategic investments in technology innovation, industry partnerships, and exceptional talent.
TORONTO, February 27, 2025 – MiQ, a leading global programmatic media partner, has promoted Joe Peters to CEO of MiQ Canada, and Jason Furlano to Chief Growth Officer of MiQ across North America. In addition MiQ Canada will be bolstering its leadership team with the onboarding of Sandra Bonnick as Chief of Staff.
Alfie Atkinson will transition from his current role as CEO of MiQ Canada to Executive Chair - while continuing to lead the MiQ UK team as CEO - partnering with the Canada leadership team on a number of strategic areas that accelerate the company’s ambitions internally and externally supporting the growth of the business.
Peters will continue to lead the Canadian business locally, elevating from COO to CEO, with a focus on evolving the ways MiQ Canada adds more value to its customers and innovates within the Canadian market.
Furlano will take on MiQ’s first North American commercial role, expanding his previous role of Chief Revenue Officer in Canada to Chief Growth Officer for both MiQ U.S. and Canada, driving commercial strategy both sides of the border and accelerating strategic areas of growth for each market.
“Joe and Jason’s expanded roles are a testament to the Canadian business’ sustained exponential growth and success under their leadership and vision,” said Atkinson. “MiQ Canada has always been an incubator of innovation and agility amidst our global business, I am committed and excited to continue to partner with our superb talent and valued customers in the Canadian market.’’
“MiQ’s Canadian business is committed to continuing to drive sustainable growth and the leadership team and I look forward to levelling up in all areas over the coming months as we innovate in new and exciting ways with our partners.’’ Said Atkinson. ‘’Joe has naturally evolved into the CEO role for the Canada region and Jay’s expanded remit is a testament to the commercial delivery of the business to date.’’
Collectively, they will prioritize strategic investments that bolster the company’s cutting-edge technology, expand MiQ's innovative product suite, elevate invaluable industry partnerships, and help acquire and develop talent to continue to deliver exceptional service to clients.
Additionally, advancements towards offerings across CTV, commerce, retail media and more will allow the team to remain ahead of emerging market trends and empower clients to achieve their marketing goals with unrivaled efficiency and effectiveness.
‘’We’ve never been better positioned in Canada to partner at scale and provide truly unique solutions to our clients. I’m looking forward to helping drive the very best partnerships across North America and informing our strategy with cross market learnings.’’ Said Furlano.
The MiQ Canada leadership team will also welcome Sandra Bonnick as Chief of Staff to bolster operational rigour and leadership alignment in a number of key areas of the business. Bonnick will be joining from GroupM, where she has led both client and operations focussed teams.
‘’I’m delighted to welcome Sandra to the MiQ Canada team where she will be instrumental in allowing us to deliver on our operational excellence goals and continue to set us up for success in the coming years.’’ Said Peters. ‘’This is one great example of MiQ Canada’s commitment to double down on great talent, both internally and externally, that can drive this business forward.’’
About MiQ
We’re not your average programmatic media partner, and it's because excellence is in our DNA. Since 2010, our agnostic approach has leveraged the best buying platforms, ad inventory, and audience intelligence in the world, ensuring we deliver first-class service and unmatched performance on brand and agency ad campaigns. Our technology puts sophisticated AI in the hands of our industry experts to make unbiased decisions that never compromise on reach, ROI, quality, or insight. With the largest footprint of TV data and solutions across all channels and verticals, we’re leading the programmatic industry, and making it better.
Headquartered in London, MiQ operates globally from 18 offices located across North America, Europe, and APAC. Our company has been recognized numerous times for our stellar contributions both internally and externally, including Insider’s 2023 Hottest AdTech Company list, Ad Age’s 2023 Best Places to Work Award, 2022 Inc. Power Partners list, and AdExchanger’s Programmatic Power Players 2024 and every year since its inception in 2020.
You can find out more here: wearemiq.com
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