After leading success for companies like Oracle, Spotify, and Google, seasoned executive joins programmatic powerhouse to advance innovation and supercharge UK growth
LONDON, September 3, 2024: Global programmatic media partner MiQ today welcomed Zuzanna Gierlinska into its newly established role of UK Chief Commercial Officer. With a meteoric career spanning two decades, Gierlinska will lead MiQ's commercial expansion including sales, account management, and marketing. Her remit will focus on further enhancing growth in this critical market and continuing to solidify MiQ's position as the preeminent authority on programmatic advertising globally.
Gierlinska has a proven track record of leading commercial and capabilities teams to accelerate growth across start-up and enterprise businesses. She was instrumental in launching Oracle’s DMP SaaS solution across EMEA, establishing Spotify’s Programmatic Audio offering, and leading Google Poland’s market advancement. Most recently, Gierlinska served as Chief Solutions Officer for GroupM Nexus, driving the transformation of proprietary media brands across CTV, programmatic, and digital out-of-home. Additionally she is a well-respected industry voice having received numerous accolades including AdAge's European Women to Watch, The Drum's Digital Trader of the Year, and Top 50 Women in Adtech You Should Know.
"As the programmatic industry continues to evolve at a rapid pace, Zuzanna's appointment reflects our commitment to attracting the best and brightest minds in the industry,” commented Alfie Atkinson, CEO of MiQ UK and Canada. “Her deep understanding of the landscape and ability to navigate emerging technology trends will be paramount to delivering exceptional value to our clients and furthering our tech-enabled growth in the UK. We’re thrilled to welcome her to the team and look forward to the impact she will make in driving our business to new heights.”
The UK remains a critical market for MiQ, as the company makes continued investments in powerful solutions, strategic data partnerships, and customer success. Since rolling out its TV Intelligence tool to the market in April 2024, MiQ's UK arm has seen impressive growth across Advanced TV. Gierlinska’s proven expertise in delivering results for clients with AdTech and MarTech solutions will be instrumental in driving accelerated adoption of MiQ's innovative programmatic offering.
Zuzanna Gierlinska, Chief Commercial Officer of MiQ UK, said: “Automated media buying continues to scale at pace as increasingly more channels are lighting up programmatic capabilities. I’m incredibly excited to join a company at the forefront of this evolution with access to the most advanced programmatic solutions, cutting-edge technology, and deep expertise. I look forward to cultivating an environment where innovation can flourish and we delight our clients by redefining what's possible in this dynamic space.”
About MiQ
We’re not your average programmatic media partner, and it's because excellence is in our DNA. Since 2010, our agnostic approach has leveraged the best buying platforms, ad inventory, and audience intelligence in the world, ensuring we deliver first-class service and unmatched performance on brand and agency ad campaigns. Our technology puts sophisticated AI in the hands of our industry experts to make unbiased decisions that never compromise on reach, ROI, quality, or insight. With the largest footprint of TV data and solutions across all channels and verticals, we’re leading the programmatic industry, and making it better.
Headquartered in London, MiQ operates globally from 18 offices located across North America, Europe, and APAC. Our company has been recognized numerous times for our stellar contributions both internally and externally, including Insider’s 2023 Hottest AdTech Company list, Ad Age’s 2023 Best Places to Work Award, 2022 Inc. Power Partners list, and AdExchanger’s Programmatic Power Players 2024 and every year since its inception in 2020.
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