Cogeco Media becomes exclusive Quebec representative for global programmatic giant, MiQ

Montreal, November 16, 2022 – Cogeco Media today announced an exclusive representation agreement in the Quebec market for ad-tech solutions with global programmatic company, MiQ.

Expert in marketing intelligence, MiQ is recognized for its connected solutions, which identify the right sources of data, pair them together and draw insights for the most effective targeting and executions.

“Our customers will have access to more reach via these new touchpoints and in a context where return on investment is of paramount importance,” said Caroline Gagnon, vice president of sales, Cogeco Media. “This new performance offer puts Cogeco Media on the list of must-have digital solutions.”

With their one hundred data scientists, all over the world and right here in Quebec, Cogeco Media will be able to offer high-performance campaigns adapted to the business objectives of its advertisers.

“Through this partnership, we now offer cross-platform, audio, video, connected TV and digital signage solutions to our customers,” explained Caroline Paquet, president, Cogeco Media. “This is an important agreement in Cogeco Media’s portfolio and in its digital transformation strategy.”

“This collaboration is predicated on our shared ambition for innovation and growth,” said Jason Furlano,senior vice president of commercial, MiQ. “We are committed to further expanding our robust programmatic services in the Quebec market with the Cogeco Media team.”

The Cogeco Media sales team is delighted to offer these new services to advertisers and agencies immediately.

About Cogeco Media

Cogeco’s subsidiary, Cogeco Media, owns and operates twenty-one talk and music radio stations across the province of Quebec, including CKOI, 98.5 and Rythme. Leaders in their respective markets, Cogeco Media stations reach nearly 5 million listeners each week by offering varied and relevant programming intended for a wide audience. It also owns Cogeco Nouvelles, the largest private radio news agency in Quebec.

About MiQ

We are MiQ, a leading programmatic media partner for specialists in marketing and agencies. We connect data from multiple sources to solve interesting and exciting business issues for our clients. We are experts in data science, analytics and programmatic trading, and our team is always ready to react and solve problems quickly, to ensure that you always spend your media investments on the right things in the right places.

Media contacts

Christine Dicaire,
Senior Communication and Marketing Director, Cogeco Media
christine.dicaire@cogecomedia.com

Jihan Aziz,
Senior Marketing Manager, MiQ
jihan.aziz@miqdigital.com