Programmatic 201
Current challenges, agnostic approaches and quality in programmatic advertising
Programmatic advertising is rapidly evolving, presenting its own set of challenges alongside its progress. Transparency and quality issues continue to linger in the programmatic media landscape, challenging the assumption that larger budgets equate to better outcomes.
The recent report from the Association for National Advertisers (ANA) reveals an optimistic outlook: a potential $22 billion opportunity for efficiency enhancements within the industry. Marketers must now capitalize on this prospect through heightened awareness of programmatic trading, strategic planning, and decisive action.
Within this session, we will delve into:
- Exploring the current challenges within programmatic advertising
- Understanding the advantages of adopting an agnostic approach
- Diving into advanced trading techniques that can help create better quality and more value for your programmatic investments
Simply fill out the form to secure your spot on our next session. You’ll receive an email confirmation with all the details.