Consumer Insights
Getting the most out of YouTube
How to make sense of your data and get more out of your spend
download our whitepaper
YouTube is the world’s most popular video hosting platform and second-most popular search engine and social media platform.
According to Google, 6 out of 10 people prefer online video platforms to live TV. And YouTube rakes in 42% of the amount of ad revenue that ALL linear TV does across all networks and channels.
In this short ebook, you’ll discover how you can get the most out of your YouTube spend and bridge the gap between traditional linear TV and display advertising.
Included in the ebook:
- TV and YouTube are more similar than you think, and getting the most value out of each channel requires a unified strategy.
- There is a plethora of data available from YouTube, but knowing how to get it and what to do with it is a major challenge for marketers.
- How you can use YouTube API data to get more out of your spend on the platform and connect those insights to the rest of your strategy.
