Zee5 boosts its viewership in the US with MiQ Advanced TV
Know how we helped Zee5 boost its content viewership among Indians in the USA.
Zee5 boosts its viewership in the US with MiQ Advanced TV
Know how we helped Zee5 boost its content viewership among Indians in the USA.
Zee5 wanted to reach and target non resident Indians (NRI) in the US, based on their TV viewership patterns and wanted to understand TV consumption patterns at the household level.
MiQ Advanced TV Solution, which has the biggest TV viewership data in the US, was purpose-built to help Zee5 Global achieve their goal.
Using ACR data to inform the campaign
We analyzed content consumption patterns of 40M US households to create a pool NRI audience (40M US households) to know the top 10 Indian and US TV content their target audience were watching using MiQ Advanced TV with ACR data.
Targeting viewers watching competitor content
We targeted viewers watching competitor content and reached over 338,000 underexposed audiences. Zee5 promoted their shows to viewers with a high propensity to watch Indian entertainment content, sports and news shows.
- 7.8M impressions in the 2 months
- 338,000 unique households reached
- 99% View through rate
- 2.8X increase in completed views
- Won Silver Award in the Best CTV AdTech at Agency Reporter CTV Asia Awards 2024
- Won the Silver Award for the Best-connected TV/OTT Ad Campaign at e4M Programmatic Awards 2023
- Won the Best CTV campaign at Agency Reporter Front Bencher Awards 2023
With MiQ we effectively negated 7.82Mn competitor impressions and reached 338K unique households by adding audience targeting layers with reach and frequency management.
Yogin Vora Director - Digital Marketing at Zee5 Global
