World Gold Council boosts gold investments using MiQ’s stock market sync
World Gold Council boosts intent to invest in gold by 7% using MiQ’s stock market sync and dynamic creative optimization (DCO)
World Gold Council boosts gold investments using MiQ’s stock market sync
World Gold Council boosts intent to invest in gold by 7% using MiQ’s stock market sync and dynamic creative optimization (DCO)
WGC wanted to drive investments in gold as an asset class by highlighting its stability in a volatile stock market, positioning it as a stable and secure long-term investment.
We targeted an audience interested in investing and finance, and built a custom API to fetch and store real-time stock market data for campaign activation with multiple dynamic creatives in different market scenarios that helped position gold as a stable investment in a volatile market.
We did a brand lift study after the campaign for exposed group and control groups, the brand lift in intent was measured on the basis of survey responses:
- 6.1x uplift in CTR
- 7% increase in intent to invest in gold among exposed users
We partnered with MiQ to test, optimize and activate dynamic creatives synced with real time stock market data. Through continuous campaign optimization, we achieved a 6.1x uplift in CTR and 7% increase in intent to invest in Gold during volatile market conditions.
