Our Blog
News, views and smart thinking for marketers who want to know how programmatic advertising is changing and how it can be done better.
INDUSTRY WISDOM
From newcomer to loyal customer: How programmatic helps you connect with new Canadians
Our ‘Made for Canada’ series looks at custom programmatic solutions that help advertisers reach thei...
INDUSTRY WISDOM
Laying the groundwork: Targeting newcomer audiences before they arrive in Canada
Our ‘Made for Canada’ series looks at custom programmatic solutions that help advertisers reach thei...
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Programmatic advertising 101: the process, tech and people
Sakthi, director of architecture at MiQ, goes back to basics for this complete introduction to programmatic advertising where he explains the who, what and why.
Inclusive targeting in programmatic advertising
With companies focusing on diversity, equality and inclusion, Allan from MiQ's data science team reveals how and why advertising should form part of DE&I strategies.
Case study: MiQ Builds Cookieless Identity Graph Solution on AWS
AWS is key to MiQ's Identity Spine. Learn how it enables us to process data efficiently for our cookieless solutions in this case study, written in partnership with AWS.