Driving sustainable brand awareness for RWE AG
RWE wanted to drive brand awareness positioning the company as one of the largest provider of green energy globally. Here’s how MiQ leveraged its Sustainability solutions to deliver measurement and custom sustainable energy targeting resulting in 53.55% CO2 emission savings vs country benchmarks.
Driving sustainable brand awareness for RWE AG
RWE wanted to drive brand awareness positioning the company as one of the largest provider of green energy globally. Here’s how MiQ leveraged its Sustainability solutions to deliver measurement and custom sustainable energy targeting resulting in 53.55% CO2 emission savings vs country benchmarks.
- Drive brand awareness and sustainable user perception for RWE locally and around Europe, through positioning the company as one of the largest provider of green energy globally.
- Use innovative targeting to deliver High-Impact and High-Engagement formats that drive awareness and interest sustainably, with a focus on targeting green inventory
Sustainable activation
We implemented efforts to reduce our carbon emission output, without sacrificing campaign performance. Our proprietary Green Score measurement allowed us to create a greener programmatic ecosystem, cutting down on supply chain emissions throughout the campaign.
Custom sustainable energy targeting
We built bespoke in-market, audience, keyword & contextual as well as relevant Green PMP deals to ensure audience relevance. Building customised market inventory lists ensured localisation and scalability.
Hi-Impact creatives
Running hi-impact formats with the correct messaging across the right inventory ensured that we drove impactful brand awareness, outperforming viewability KPI’s. Our proprietary Interscroller builds expanded the reach and engagements with the brand.
- The campaign drove an average of 53.55% in emissions savings from forecasted to delivered across all 5 markets.
- The campaign drove a viewability of 78% vs a 70% benchmark.
- We drove an average time on site of 01:38 mins.
We won Best Sustainability Solution at the VideoWeek European Video Awards, a strategic collaboration with EssenceMediacom Germany and RWE AG where we prioritised environmental responsibility without compromising campaign effectiveness.
In line with our ‘GROWING GREEN’ business strategy, we are driving the transformation of our brand with our global image ads. RWE stands for innovation, transformation, reliability and sustainability. In our media strategy, we are also committed to our goal of "Our energy for a sustainable life" and our ambition to be climate-neutral by 2040.
It was brilliant to see this campaign deliver on our core message, that RWE is a leading company in the field of renewable energies. MiQ's strategies, designed to reduce our carbon emission output, without sacrificing campaign performance, were excellently received by the team. The results speak for themselves.
We were able to increase visibility by 26% and save 30 tonnes of CO2 at the same time. This shows how efficiency and sustainability go together.
