TV Intelligence
TV Intelligence
The industry’s only complete view of audience, campaign and competitor intelligence across linear TV, streaming and YouTube, powered by the world’s largest and most diverse TV data footprint.
The only platform of its kind
MiQ’s TV Intelligence is the industry’s only platform that looks holistically at TV, streaming and YouTube. Powered by the world’s largest and most diverse TV data footprint, we crunch 6.4 trillion consumption signals.
With valuable insights, we can help you understand your existing audience, spot new opportunities and maximize every single campaign.
Our award-winning tool helps you to achieve optimal reach and frequency, gain market share and power better performance outcomes. At the touch of a button, you can:
- Understand what your audience are watching, including when, where and how.
- Refine your reach and frequency strategy.
- Get insights into your competitors’ advertising plans.
By taking a partner agnostic approach and using automatic content recognition tech, we connect data from multiple smart TV original equipment manufacturers. This gives us maximum demographic, diversity and market coverage.
Connecting this to campaign, consumer and behavioral insights from over 280 other data feeds, we can analyze TV viewership tied to any audience parameter.
See how TV Intelligence can power your Advanced TV campaigns.