ExchangeWire’s TraderTalk TV: MiQ’s Michael Lampard on using TV Intelligence to address the challenges of fragmentation

In this Trader Talk TV, Michael Lampard Chisvo, Senior Product Manager, Advanced TV at MiQ is joined by ExchangeWire's Ciarán O’Kane to discuss the connected TV (CTV) landscape, exploring the challenges of fragmentation and the execution of CTV strategies.

In this session, Lampard Chisvo and O'Kane discuss:

- The evolution of the TV landscape
- Consumer and buyer fragmentation
- Measurement in the UK market
- Moving money from social back into the TV space
- Minimising wastage
- How to complement linear TV with CTV
- Executing CTV strategies including incremental reach and frequency optimisation

If you want to have a chat to find out more about MiQ’s TV Intelligence solution and how it can solve your business challenges, contact one of our experts.