MiQ DELIVERS UNMATCHED PERFORMANCE FOR USTA

USTA nets 2,700+ incremental ticket sales in 26 days

GOAL

Ahead of the 2016 US Open, the United States Tennis Association (USTA) wanted to drive incremental revenue as well as increased conversions among new audiences, especially affluent Hispanics, African Americans, and Young Adults (25-34). They were looking for the right data and insights to maximize performance and build a pipeline of new customers for the future.

SOLUTION

MiQ developed a sophisticated multi-prong strategy that included:

RESULTS

MiQ was the #1 performer on USTA’s media plan, delivering: