MiQ HELPS RETAILER SELL MORE THAN COATS

GOAL

A department store retailer and its owned-and-operated baby products partner struggled to compete in a range of product categories, given their names and reputations being focused on winter wear and baby clothes. The wanted to:

SOLUTION

There were four major focuses during the pre-summer sales season: Mother’s Day, Father’s Day, swimwear, and graduation day. MiQ:

ACTIONABLE INSIGHT

Parents tended to conduct significantly more product research before purchasing than students and adult women without children

RESULTS