MiQ DRIVES AWARENESS AND ROI FOR RETAILER ScS

GOAL

Home furnishings retailer ScS wanted to drive sales and optimise its marketing spend by addressing four key challenges:

“The link between store traffic and digital investment has been clear to us over this campaign and justifies continued investment in the channel – especially in MiQ’s leading-edge location technology. “

Sarah Oldroyd, Head of Digital, ScS

SOLUTION

MiQ implemented a multi-pronged strategy to help ScS meet its goals:

Location-based targeting:

MiQ deployed a hyper- targeting solution leveraging GPS data to segment and target key users in key categories:

Rich-media creative:

MiQ applied its rich-media creative feature, Engage, to generate awareness amongst highly relevant users at the most opportune time and on the best device.

Uplift measurement:

MiQ used its brand uplift measurement product, Elevate, to accurately capture advertising impact throughout the customer journey.

Footfall measurement:

MiQ calculated uplift amongst ad-exposed consumers visiting its stores by using an ‘always on’ panel of users (Geowave) for accurate footfall attribution.

RESULTS