Campaign, consumer and behavioral insights

Campaign, consumer

and behavioral

insights

What does it mean?

To drive the precise outcomes you’re looking to achieve, you need data on the market you’re selling in, the consumers you’re targeting, and the way they behave. It means connecting vast quantities of data, rapidly and securely, to gain actionable insights that can be used in programmatic campaigns.

How do we do it?

Our Analytics Studio has been built from the ground up with flexibility, scale and security in mind, meaning we can safely process over 10 terabytes of data on a weekly basis from a multitude of partners, such as demand-side platforms and third party data providers as well as data that is specific to your brand, such as first party data, or niche macro data. We can then push this into our Intelligence Hub platform to make it easy to discover the market, consumer and behavioral insights that are relevant for activating your programmatic campaigns via audience targeting or contextual targeting.

What does that mean for you?

We allow you to find a specific audience such as those interested in your brand, searching a specific keyword, browsing certain websites or visiting a given location, and then discover additional attributes to make your campaign a success, such as additional demographics, TV viewership habits, device insights and more.

OTHER SOLUTIONS

FOR YOU

For full service campaigns including data analytics, creative build, and trading insights driving towards CPM or dCPM outcomes.

Drive better outcomes from your programmatic advertising in the evolved world of TV - whether you’re looking for mass reach, measurable actions, or both.

Access all the data and inventory partnerships you need to understand all the interconnected moments in a consumer’s day, and reach them in all the right ways.

Scale your brand awareness campaigns to make a lasting impression with your audience, across premium supply on all the programmatic channels you need.